In 2022, GIANTY, a leader in technology entertainment, launched Gambaru, an advanced job platform designed to bridge the gap between employers and talented candidates in the tech, gaming, and design areas. Built with innovation at its core, within 3 months, Gambaru has harnessed advanced AI technology to streamline the registration process and make it faster, smarter, and more engaging.
Summary
- Product Name: Gambaru
- Type of Product: GIANTY’s In-house product
- Year Launched: 2022
- Platform: Web Browser
- Problem: High bounce rate in user registration; Slow profile completion process;
- Solution: AI-powered features
- Project Duration: 3 months
Project Overview
To create a seamless user experience and improve hiring efficiency, GIANTY integrated several AI-powered features into Gambaru, focusing on enhancing both user engagement and the platform’s operational processes:
1. Reducing Bounce Rates Through Gamification and AI
One of the key challenges AI features addressed was high bounce rates during user registration. By incorporating an AI chatbot and a resume parser, GIANTY reduced friction in the signup process.
Candidates are guided step-by-step, making the process feel like they are completing a mission or playing a game. This interactive experience keeps users engaged, resulting in faster profile completion and greater satisfaction.
2. Automating the Review profile Process
Gambaru’s AI features automate the review of submitted profiles. There are some mini assessments which are designed by domain experts to assess user’s level, experience (picked 10 popular professions at first). Candidates will instantly receive feedback on their submission, including detailed explanations of the AI’s review.
This saves HR teams time and ensures transparency and accuracy in the review process, giving users a sense of immediacy and ownership.
3. Enhancing Job Matching Accuracy
The platform’s job-matching algorithm was fine-tuned with the help of AI, ensuring smarter, more accurate matches between employers and candidates.
By analyzing various factors in user profiles and job descriptions, the AI suggests the best possible fits, reducing the gap between job seekers and recruiters.
4. AI-powered vetting and Personalization
During the vetting process, Gambaru AI learns from user interactions and provides personalized job recommendations. This AI-driven personalization enables the platform to cater to each candidate’s unique skills and aspirations, increasing the likelihood of successful placements.
Achievements
The integration of AI features in Gambaru delivered significant improvements across the platform, benefiting both candidates and employers alike:
- Faster Profile Completion: Candidates could complete their profiles 20%–30% faster, with over 60% opting to use the AI-powered resume parser.
- Reduced Bounce Rates: By gamifying the registration process, the platform saw a significant reduction in bounce rates from over 50% to 25%, leading to higher engagement and more completed profiles.
- Accurate Candidate Information: The AI ensures that users provide accurate information during registration, eliminating the issue of fabricated profiles.
- Improved Hiring Efficiency: Gambaru AI significantly shortened the hiring cycle, helping clients cut down the time to fill a position from 60 days to just 15 days. This efficiency resulted in a more productive talent pool and faster, more effective hiring decisions for employers.
Conclusion
Gambaru’s AI features demonstrate GIANTY’s commitment to innovating in the recruitment space by leveraging artificial intelligence to solve real-world hiring challenges.
By streamlining registration, automating processes, and improving job matching accuracy, GIANTY has built a platform that not only benefits employers but also enhances the candidate experience.
The success of Gambaru AI showcases the potential of AI in transforming how talent and employers connect, offering a glimpse into the future of recruitment.
